CHRISTIAN DIOR: DESIGNER OF DREAMS

“There is no other country in the world, besides my own, whose way of life I like so much. I love English traditions, English politeness, English architecture. I even love English cooking.” Christian Dior

 

Christian Dior, Juno dress, haute couture fall-winter 1949, mid-century line – © MAD / Nicholas Alan Cope

In February 2019, the V&A will open the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the museum’s biggest fashion exhibition since Alexander McQueen: Savage Beauty in 2015. Spanning 1947 to the present day, Christian Dior: Designer of Dreams will trace the history and impact of one of the 20th century’s most influential couturiers, and the six artistic directors who have succeeded him, to explore the enduring influence of the fashion house.

Based on the major exhibition Christian Dior: Couturier du Rêve, organised by the Musée des Arts Décoratifs, Paris, the exhibition will be reimagined for the V&A. A brand-new section will, for the first time, explore the designer’s fascination with British culture. Dior admired the grandeur of the great houses and gardens of Britain, as well as British-designed ocean liners, including the Queen Mary. He also had a preference for Savile Row suits. In 1947, he hosted his first UK fashion show at London’s Savoy Hotel, and in 1952 established Christian Dior London.

A 21-year-old Princess Margaret in Dior, 1951, copyright Museum of London

This exhibition will investigate Dior’s creative collaborations with influential British
manufacturers, and his most notable British clients, from author Nancy Mitford to ballet dancer Margot Fonteyn. A highlight will be the Christian Dior dress worn by Princess Margaret for her 21st birthday celebrations, generously on loan from the Museum of London. It will also bring to life Dior’s spectacular fashion shows staged in the UK’s most luxurious stately homes, including Blenheim Palace in 1954.

Princess Margaret (left), with the Duchess of Marlborough behind, presents Christian Dior with a scroll entitling him to Honorary Life Membership of the British Red Cross after the presentation of his Winter Collection at Blenheim Palace on 3rd November 1954. (Photo by Popperfoto/Getty Images)

Drawn from the extensive Dior Archives, the exhibition will also showcase highlights from the V&A’s world-class Couture collections, including the iconic Bar Suit, gifted to the museum by the House of Dior in 1960. The exhibition will present over 500 objects, with over 200 rare Haute Couture garments shown alongside accessories, fashion photography, film, perfume, make-up, illustrations, magazines, and Christian Dior’s personal possessions.

Miss Dior Perfume, 1947 © Philippe Schlienger

The exhibition will highlight Dior’s vision of femininity, encompassing garments, accessories and fragrances. Flowers are emblematic of the Couture House and have inspired silhouettes, embroidery and prints but also the launch of Miss Dior in 1947, the first fragrance created alongside the very first show. From horticulture to global travel and 18th century decorative arts, the show will reveal the sources of inspiration that defined the House of Dior’s aesthetic. From the daring designs of
Yves Saint Laurent to the rational style of Marc Bohan, the flamboyance of Gianfranco Ferré, the exuberance of John Galliano, the minimalism of Raf Simons, and Maria Grazia Chiuri’s feminist vision of fashion, the exhibition will show how each successive artistic director has stayed true to Dior’s vision of Haute Couture, while bringing their own creative sensibilities to the House.

Dior Couture, “The Ingenue” collection by John Galliano, 2009.

Tim Reeve, Deputy Director and COO of the V&A, said: “Christian Dior: Designer of Dreams celebrates one of the most ingenious and iconic designers in fashion history. Reimagining this hugely popular exhibition from Paris – as the largest fashion exhibition the V&A has undertaken since Alexander McQueen: Savage Beauty – will shed new light on Dior’s fascination with Britain. The V&A holds one of the largest and most important fashion collections in the world, and we are delighted to be able to reveal highlights from our outstanding collection alongside those from the remarkable archive of the House of Dior, for this spectacular exhibition.”

Christian Dior with model Sylvie, circa 1948, Courtesy of Christian Dior

Oriole Cullen, Fashion and Textiles Curator at the V&A, said: “In 1947, Christian Dior changed the face of fashion with his ‘New Look’, which redefined the female silhouette and reinvigorated the post-War Parisian fashion industry. The V&A recognised Dior’s important contribution to design history early-on in his career, acquiring his sketches and garments from the 1950’s onwards. The influence of Christian Dior’s design was all-pervasive and helped to define an era. In their own individual ways, each of the House’s successive artistic directors have referenced and reinterpreted Dior’s own designs and continued the legacy of the founder, ensuring that the House of Christian Dior is at the forefront of fashion today. More than seventy years after its founding, the V&A’s exhibition will celebrate the enduring
influence of the House of Dior and uncover Dior’s relationship with Britain.”

Christian Dior: Designer of Dreams
The Sainsbury Gallery
2 February – 14 July 2019

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